Why Do Video Game Developers Still Need Publishers?

One of the most essential part while gaming is finding a good publisher. But ever thought why do game developers even need a publisher to get started? There are several reasons and biggest of them all is probably the marketing that in returns help devs to make the money. Sounds easy? No, it’s not and I have personally worked with a publisher before and dealing with those guys is just horrible. They somehow agreed and told me that your game will be marketed in a good way but you have to change some features and I spent the next year implementing those changes and when the game releases they simply say “It doesn’t have a potential so this is why we will not market it anymore” not all developers are dick though. Gameranx made a really good video on this topic and I would highly recommend to watch it.

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#Why Do Video Game Developers Still Need Publishers?