Activision CEO On Call Of Duty Infinity Warfare Dislikes

Activision hasn’t been having an easy time promoting the newest installment of the Call of Duty franchise, Call of Duty: Infinite Warfare. The game’s announcement trailer quickly became one of the most disliked videos on YouTube, and since then the publisher has been trying to improve public perception around the upcoming title.


The reveal trailer for Call of Duty: Infinite Warfare quickly racked up a ton of dislikes from viewers and is now the second most disliked video in YouTube’s history. Many of the negative comments about the trailer seemed to be focused on the game’s new sci-fi setting.

Recently, Activision CEO Eric Hirshberg commented on the large amount of criticism that has been leveled at the military shooter. Hirshberg stated that Activision is “doing the same thing after the response as before, which is focusing on making a great game.” Hirshberg went on to  explain that Activision is used to dealing with knee-jerk reactions from fans.


“Our previous most-disliked trailer was the reveal trailer for Black Ops II,” Hirshberg stated. “[That was] the first time we brought the franchise into the future. And that turned out to be one of our most successful games ever.”

Hirshberg’s statement seems very similar to his comments in May, where he also reassured fans about the game’s new setting:

“We know there are people in our community who are nostalgic for the boots on the ground-style gameplay…But we also have millions of people in our community who want to have new innovative experiences in the game each year…The good news is this year we found a way to deliver both in one package.”

Hirshberg seems eager to reassure fans that Call of Duty: Infinite Warfare won’t alienate fans of the franchise. What has been reported about the game so far seems to suggest that while the game will add some new elements to the gameplay formula – like the space battles not being locked on rails – the game will still feel like previous titles such as Black Ops 3.


Activision seems to be fairly good natured in their response to the game’s bad press. Moreover that same attitude is shared by the game’s developer, Infinity Ward, who recently congratulated DICE on the Battlefield 1 reveal. While getting so much bad press is never a good thing, it seems unlikely that Activision won’t turn a profit, especially with the upcoming release of Modern Warfare Remastered.

Will Call of Duty: Infinite Warfare be a hit or is the franchise running out of steam?

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