According To Market Reasearch Playstation 4 “Won” Black Friday
Of the three console makers, which one “won” Black Friday? One marketing study says PlayStation, by comfortable margins in the two age groups buying the most video games in the United States.
InfoScout, which tracks purchases made by a network of 300,000 users over three mobile apps, says Sony saw a large gain among the millennial audience (ages 18 to 35) and a modest pickup among middle-aged consumers (ages 36 to 55). That is compared to those demographics’ purchasing decisions on an average day as compared to Black Friday, with its multitudes of discounts, bundles and other enticements to buy.
#According To Market Reasearch Playstation 4 “Won” Black Friday