Nintendo Mobile Games Delayed

Today is a big today for the storied publisher Nintendo. The company has said previously that it expects to launch the first of its smartphone/mobile games before the end of the year. Today we learned that the smartphone games are will be delayed, the first one will be called Miitomo, and we got details about the company’s holiday 2015 plans.


The news came by way of an investor presentation today in Tokyo. The event is over, but theWall Street Journal liveblogged from the event, and we have consolidated the highlights below. The presentation was only in Japanese and was not streamed. Slides from the presentation are available at Nintendo’s investor website.


After starting off the presentation, CEO Tatsumi Kimishima was reported saying that additional unannounced titles are still on the way for Wii U and 3DS before the end of the year. And Kimishima noted that “70% of Animal Crossing fans in Japan are women,” which is a demographic they’ll continue to chase going into Christmas.


NIntendo previously announced that it plans to launch five new smartphone/tablet games between now and March 2017. However, at the investor meeting, we recieved a revision that games will not lauch until March 2016. Depending on the game, the titles will have a global launch.

During a Q&A after the presentation, Nintendo revealed that the first game will be called Miitomo. According to WSJ, “It will be free to play, with attractive add-ons that people can pay for, Mr. Kimishima says. Others will be pay-to-download.”


Kimishima noted that the delay was due to “the need for more lead time to fully promote and explain Miitomo. The company is busy promoting other titles in the pipeline right now, he says. It will start promoting Miitomo after the year-end holiday season. Says this will have little impact on earnings.” From the vague description of the game provided, Miitomo sounds similar to this year’s Tomodachi Life.

As expected, we also learned more about Nintendo’s rewards system, which the company had previously said will be, “compatible with a variety of devices including PCs, smartphones, and tablets, as well as Nintendo’s dedicated video game systems.” Iwata explained before that the new membership service will “encompass the existing Nintendo 3DS and Wii U systems,” as well as the NX.


The new membership service will be called Nintendo Account. It will use “a cloud-based data service to transfer game data between mobile games and console games.” The reward program will be called My Nintendo, but no additional details were provided regarding that service.

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